Benetton Group S.p.A. is a global fashion brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan (BIT: BEN). Benetton has a network of 6,200 stores in 120 countries. The stores are managed by independent partners and generate a turnover of over 2 billion euro per year.
In 1955, Luciano Benetton, the eldest of four children, was a 30-year-old salesman in Treviso. He saw a market for colourful clothes, and sold a younger brother's bicycle in order to buy his first second-hand knitting machine. His initial small collection of sweaters received a positive response in local stores in the Veneto region, and soon after he asked his sister and two younger brothers, Gilberto and Carlo, to join him. In 1965, the entity known as the "Benetton Group" is formed.
 | |
| Type | Public (BIT: BEN) |
|---|---|
| Founded | Treviso, Italy (1965) |
| Headquarters | Ponzano Veneto |
| Key people | Luciano Benetton, Chairman Carlo Benetton, Deputy Chairman Alessandro Benetton, Executive Deputy Chairman Gerolamo Caccia Dominioni, Chief Executive Officer Giuliana Benetton, Director Gilberto Benetton, Director |
| Industry | Fashion |
| Products | Complete list of Benetton brands |
| Revenue | ▲ €2.1 billion (2008) |
| Employees | 9,766 (2008) |
| Website | www.benettongroup.com |
Products
The company's core business remains their clothing lines. Casual clothing is marketed as the "United Colors of Benetton"; there are also a fashion-oriented "Sisley" division, "Playlife" leisurewear. Their products include womenswear, menswear, childrenswear and underwear and they have expanded into toiletries, perfumes, and items for the home such as kitchen accessories and baby products.
By the year 2000, the group was selling 150 million garments worldwide, annually in 6,200 stores and many countries.
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