The House of Gucci, better known simply as Gucci, is an iconic Italian fashion and leather goods label. It was founded by Guccio Gucci (1869 – 1953) in Florence in 1921.Gucci is considered one of the most famous, prestigious, and easily recognizable fashion brands in the world.The House of Gucci is part of the Gucci Group which belongs to the French conglomerate company Pinault-Printemps-Redoute (PPR).
 | |
| Type | Subsidiary of PPR (Euronext: PP) |
|---|---|
| Founded | 1921 |
| Headquarters | Florence, Italy |
| Key people | Guccio Gucci, Founder Patrizio di Marco, President & CEO, Frida Giannini, Creative director |
| Industry | Consumer Goods |
| Products | Textile - Apparel clothing |
| Revenue | 2.2 billion euro |
| Parent | PPR |
| Website | www.gucci.com |
Gucci generated circa US$9.8 billion worldwide of revenue in 2008 according to BusinessWeek magazine and climbed to 45th position in the magazine's annual "Top 100 Brands" chart created by Interbrand.Gucci is also the biggest-selling Italian brand in the world.Gucci operates about 425 stores worldwide and it wholesales its products through franchisees and upscale department stores.
History
Gucci (pronounced Guch-ie) was founded in 1921 by Guccio Gucci. In 1938, Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company's products. In 1947, Gucci introduced the bamboo handle handbag, which is still a company mainstay. During the 1950s, Gucci also developed the trademark striped webbing, which was derived from the saddle girth, and the suede moccasin with a metal horsebit.His wife Aida Calvelli had a large family, though only the sons—Vasco, Aldo, Ugo, and Rodolfo—would play a role in leading the company. After Guccio's death in 1953, Aldo helped lead the company to a position of International prominence, opening the company’s first boutique in New York. Rodolfo initially tried to start an acting career as a matinee idol but soon returned to help direct the company. Even in Gucci’s fledgling years, the family was notorious for its ferocious infighting. Disputes regarding inheritances, stock holdings, and day-to-day operations of the stores often divided the family and led to alliances. Gucci expanded overseas, board meetings about the company’s future often ended with tempers flaring and luggage and purses flying. Gucci targeted the Far East for further expansion in the late 1960s, opening stores in Hong Kong and Tokyo. At that time, the company also developed its famous GG logo (Guccio Gucci's initials), the Flora silk scarf (worn prominently by Hollywood actress Grace Kelly), and the Jackie O shoulder bag, made famous by Jackie Kennedy, the wife of U.S. President John F. Kennedy.
Gucci world offices and headquarters are in Florence, Paris, London, and New York. PPR headquarters are in Paris.Gucci also has an outlet at Pavilion Kuala Lumpur.
Flagship stores in the United States:
- New York, New York
- Beverly Hills, California
- Chicago, Illinois
- Bal Harbour, Florida
- Aspen Colorado
- Honolulu, Hawaii
- Boston, Massachusetts
- San Francisco, California
- Costa Mesa, California
- Atlanta, Georgia
- Seattle, Washington
Record
Guinness World Records cites the Gucci "Genius Jeans" as the most expensive jeans in the world. A pair of Gucci jeans that had been distressed, ripped and covered with African beads, when they debuted in October 1998 in Milan, were priced at US$3,134.CD
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